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Video: Bibimbap commercial in NY Times Square

December 1, 2010
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A pretty cool commercial for Korean food, culture, and bibimbap specifically is airing through December on the New York Times Square video screen. Evidently, there has been an ongoing push to familiarize New Yorkers with Korean Food. I think bibimbap is one of the most accessible Korean dishes to Westerners (I’ll get a recipe posted soon).

According to the blog Allkpop:

“Over 200 different students from Seoul Arts University participated in the CF, in addition to the ‘Infinity Challenge’ members and the Nanta performers. The result was a stunning and vibrant CF, which also exhibited other traditional Korean arts such as nongak, janggu dance, tae kwon do, the fan dance, and ganggangsullae.”

I really liked the use of the traditional arts throughout. Take a look and let us know what you think!

h/t to The Marmot’s Hole

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4 Comments leave one →
  1. June 28, 2012 7:19 pm

    Love the commercial and LOVE Bibimbap. When I first switched to vegetarian (and now vegan) we ate it at least once a week. My husband is a very picky eater, especially with veggies, and he, too, it hooked! Thanks for the reminder about this awesome dish, I think I may need to make it soon!

    • Bill permalink*
      June 28, 2012 10:30 pm

      What can be better than bibimbap? Maybe dolsot (stone bowl) bibimbap! :)
      Thanks for finding us, Emily. Glad you’re already experienced with how great bibimbap is and hope you enjoy it again soon.

      • September 8, 2013 7:37 pm

        OK, Bill…do you have a recipe? I don’t have the stone bowl, but just some bibimbap ideas would be great….thanks for your consideration….

      • Bill permalink*
        September 10, 2013 9:26 pm

        Hi, Connie! We do have one in the works but are so busy these days we have a backlog of recipes we haven’t posted. Really, it’s very simple, though. Just click on our keyword for “namul” and choose whichever of those sound good to you. Put those on top of your rice, top with a little perilla (kkaennip) oil (that’s what we like to use, but sesame oil is probably the most common), and some gochujang to taste, and mix it all up. You can also add in a little pan fried tofu, or even some of our bulgogi “meat” if you’d like some more protein.

        Hope you enjoy, and we’ll have a recipe up at some point, I promise! :)

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